主题词：Digital Marketing and Social Media; Media Studies and Communication; Cultural Industries and Urban Development; Consumer Behavior in Brand Consumption and Identification; Digital Platforms and Economics; Consumer Market Behavior and Pricing; ICT Impact and Policies; Social Media and Politics; Innovation and Knowledge Management; Media Influence and Politics; Public Relations and Crisis Communication; Business Strategy and Innovation; Digital Games and Media; Media, Gender, and Advertising; Political Influence and Corporate Strategies; Corporate Finance and Governance; Private Equity and Venture Capital; Marketing and Advertising Strategies; Customer Service Quality and Loyalty; Copyright and Intellectual Property; Technology Adoption and User Behaviour; Management and Organizational Studies; FinTech, Crowdfunding, Digital Finance; Media Influence and Health; Corporate Identity and Reputation