主题词：Sport and Mega-Event Impacts; Sports, Gender, and Society; Sports Analytics and Performance; Consumer Behavior in Brand Consumption and Identification; Nonprofit Sector and Volunteering; Doping in Sports; Digital Games and Media; Recreation, Leisure, Wilderness Management; Physical Education and Pedagogy; Media Influence and Health; Customer Service Quality and Loyalty; Sport Psychology and Performance; Motivation and Self-Concept in Sports; Digital Marketing and Social Media; Public Relations and Crisis Communication; Adventure Sports and Sensation Seeking; Consumer Retail Behavior Studies; Job Satisfaction and Organizational Behavior; Gender Diversity and Inequality; Behavioral Health and Interventions; Youth Development and Social Support; Media, Gender, and Advertising; Inclusion and Disability in Education and Sport; Corporate Social Responsibility Reporting; Media Studies and Communication