主题词：Pharmaceutical industry and healthcare; Customer Service Quality and Loyalty; Pharmaceutical Economics and Policy; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media; Technology Adoption and User Behaviour; Patient Satisfaction in Healthcare; Quality and Supply Management; Behavioral Health and Interventions; Health Systems, Economic Evaluations, Quality of Life; Global Healthcare and Medical Tourism; Organizational Leadership and Management Strategies; Service and Product Innovation; Consumer Retail Behavior Studies; Healthcare Policy and Management; Corporate Identity and Reputation; Supply Chain Resilience and Risk Management; Social Media in Health Education; Mobile Health and mHealth Applications; Health Literacy and Information Accessibility; Innovation and Socioeconomic Development; Sustainable Supply Chain Management; Innovation and Knowledge Management; Consumer Market Behavior and Pricing; Environmental Sustainability in Business