主题词：Digital Marketing and Social Media; Technology Adoption and User Behaviour; Consumer Market Behavior and Pricing; Digital Platforms and Economics; Consumer Retail Behavior Studies; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification; Supply Chain and Inventory Management; FinTech, Crowdfunding, Digital Finance; Sharing Economy and Platforms; Sentiment Analysis and Opinion Mining; Auction Theory and Applications; E-commerce and Technology Innovations; Recommender Systems and Techniques; Blockchain Technology Applications and Security; Microfinance and Financial Inclusion; Innovation Diffusion and Forecasting; Privacy, Security, and Data Protection; ICT Impact and Policies; Sustainable Supply Chain Management; Cryptography and Data Security; Service and Product Innovation; Customer churn and segmentation; Access Control and Trust; Advanced Authentication Protocols Security