主题词：Diverse Aspects of Tourism Research; Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty; Cruise Tourism Development and Management; Sport and Mega-Event Impacts; Recreation, Leisure, Wilderness Management; Sharing Economy and Platforms; Consumer Retail Behavior Studies; Hospitality and Tourism Education; Culinary Culture and Tourism; Technology Adoption and User Behaviour; Wine Industry and Tourism; Tourism, Volunteerism, and Development; Religious Tourism and Spaces; Media, Gender, and Advertising; Environmental Sustainability in Business; Environmental Education and Sustainability; Sports, Gender, and Society; Media Influence and Health; Conferences and Exhibitions Management; Virtual Reality Applications and Impacts; Aviation Industry Analysis and Trends; Global Healthcare and Medical Tourism; Urban Transport and Accessibility